Ecommerce Blog

2020 saw a curve ball that no retailers was expecting. Life was good. Retailers were coming off of a successful 4th quarter and enjoying a profitable 1st quarter driven by gift in store visits from gift card receivers. Then in February, things began to change for non-grocery retailers. Enter March and it was a freefall …

What is On-page SEO? On-page SEO is simply optimizing each page of the site so that it has the ability to rank for relevant search queries. On-page SEO mostly refers to the user facing content that a visitor sees when visiting a page on a website. However, many of the optimizations that are made are …

A great site architecture creates a user journey to move the visitor through the funnel to the product they want or need. The end result revolves around the words “want” and “need.” This is the key to site architecture and key for creating a user experience that increases conversion rates. As marketers, we don’t always …

In this guide, you are going to learn exactly why keyword research should be focused on the user, not the search engine, along with a specific keyword research strategy to help generate higher rankings with a mapped out user journey. Is keyword research still a valid undertaking? According to Forrester, 49% of people rely on …