Our team of SEO experts will evaluate several factors that determine your current position to understand what is keeping you from a higher position. We evaluate a number of factors including your online presence, popularity, user experience, the history of your website, technical SEO implementation, your online competition, etc.
Once we understand your position and the overall landscape of your niche/location, we create a custom SEO strategy unique to your specific needs.
A technical SEO audit is an examination of a website’s technical infrastructure with the aim of identifying any areas that may be hindering efforts to rank well in search engines. The audit looks at factors such as page crawlability, metadata, indexation, server error pages, on-page content and more. It also looks at the user experience of website visitors, assessing issues such as page load speed and overall usability.
The goal of a technical SEO audit is to identify any potential problems that may be preventing a website from achieving its desired search engine ranking, and to provide prioritized action items for addressing these issues. This is the roadmap to increasing rankings from your current assets
On Page SEO
The purpose of an onpage SEO audit is to identify areas of opportunity for improving a website’s content. This process begins by cataloging all of the website’s content and then analyzing it for factors such as content length, uniqueness, spelling, grammar, keyword density, and topical relevancy. Several technical components are examined as well, such as Header nesting and internal linking.
This audit also dives into Search Console and Analytics to understand rankings and user engagement, which can help diagnose systemic ranking problems to do on site content.
SEO Content Copywriting
SEO copywriting is the process of writing web copy that ranks high in search engine results. It involves using specific keywords and phrases throughout the content to help improve its visibility and reach. Good SEO copywriting can make a dramatic impact on your website’s traffic and overall success.
When potential customers search for keywords related to your business, good SEO copywriting can ensure that your website appears near the top of the list. This can result in more traffic and more conversions.
Structured data markup is a way to encode data so that machines can understand it. By properly structuring data markup in defined ways, search engines can better understand the information on the page. This leads to Rich snippets which are enhanced search results that include extra information like prices, star ratings, FAQ’s and availability.
Choosing the right keywords is essential for any SEO strategy, but it can be difficult to know where to start. There are so many factors to consider when choosing keywords – search volume, competition, relevance, etc. It can be hard to know which ones will give you the biggest return on investment. We dive deep into advanced keyword and topical research to help you understand how to cover topics in your niche, and find opportunity gaps for future content.
The information architecture for your website has a direct impact on Google’s ability to crawl and index the pages of your site. You need to know if pages are unindexable or if you are wasting crawl budget on unimportant pages. You need to know if your site is properly structured into the correct topics within navigation, hierarchy and categorization. Not only are these important factors for rankings, they are important factors for your website’s user experience.
Our backlink audit will give you an in-depth look at your website’s link profile, including information from Google Search Console and several 3rd party SEO Analytics tools. This will allow us to look at things like link type, traffic, authority, trust and anchor text distribution. This audit is key to unlocking future link acquisition campaigns and is the key to building the right kind of ranking authority for your site.
Backlink Acquisition Strategy
It’s no secret that one of the best ways to improve your website’s SEO is by building backlinks. But, acquiring high-quality backlinks can be a daunting and time-consuming task.
We’ll create link acquisition strategies based around content marketing campaigns that generate high-quality backlinks through targeted outreach. This ensures backlinks are quality and penalty free.
Citation and Directory Campaigns
Not only do you have to worry about getting your business listed on the right sites and directories, you also have to make sure that all of your business information is accurate and up-to-date.
Our team locates and secures listings on the search engine directories and review sites, as well as industry relevant directories related to your field. Listings are only half the battle. We also clean and keep your information accurate and up-to-date.
Google My Business Strategy
Google My Business is a free platform offered by Google that helps businesses connect with customers on Google Search and Maps. GMB allows businesses to create a business profile, which includes information like business hours, contact information, and location. Businesses can also add photos and videos to their profile, which can help customers learn more about the business.
We build out authoritative GMB profiles to include category optimization, descriptions, sales copy, quality images and videos. These optimizations lead to more Brand impressions and more phone calls from qualified customers.
Content marketing is a way to increase website visits by creating and sharing interesting, relevant, and engaging content with targeted audiences. Content marketing can help with SEO by generating interest from other websites, influencers and social media accounts. These link partners link back to the content they find useful or interesting in order to share it with their audience. This helps to increase the overall authority of the website and increases overall rankings.
Content marketing contains several moving pieces. From research, to writing, to promotion, our team of in the field experts ensures success through every phase of the project.