97% of US consumers search online when shopping for local services. If you’re not taking advantage of Local SEO to increase your online visibility, you are missing out. High rankings from local searches and “…near me” searches send targeted visitors from your area straight to your website and straight to your phone.
Local SEO is essential for businesses that want to attract new customers through their digital doorways. Our team of experts will help you create ranking strategies that will reach your target market, increase your website traffic, and convert searchers into buyers.
By investing in local SEO, you are putting yourself in front of these potential customers and increasing your chances of being their go-to business. With local SEO, you can reach more people in your area who are interested in what you have to offer.
Local SEO strategies are different from traditional SEO strategies. There are three places where your business wants to rank on a Google result page.
The 1st place is the local business listings next to the map. The 2nd place is inside the Google map view itself. (These are the Google My Business Listings). The 3rd area is in the traditional results further down the Google page underneath the map.
With 3 different locations to rank, a quality local SEO strategy can put your business in front of people who are in need of your products and services at the time they are most likely to buy.
Keys to a Successful ROI Based Local SEO Strategy
Local SEO Strategy comes down to providing accurate and consistent information for search engines to find and catalog in their search results. The more they know about your business, the better chance you have to rank when someone searches for your products/services.
Google My Business (GMB)
Google My Business is a great way to make sure that your business appears in Google search results.
With Google My Business (GMB), Google can verify the information you submit and therefore trusts this information as accurate. Google loves to promote information it collects on its properties.
Name, Address, Phone Numbers (NAP)
Your business information profile will need to be optimized across many websites and directories, starting with your own website. Your name, address and phone number needs to be consistent and easily locatable by search engines.
Directories and Citations
Local businesses need to optimize for directories and aggregators such as Factual, Foursquare and local directories. Discrepancies in your business profile across these directories could spell disaster for your SEO rankings.
Solicit reviews from your customers. Reviews go a long way for trust for both searchers and search engines.
Your website needs to have a solid technical foundation for search engines to crawl. This includes writing proper Title Tags, H1 Tags and body content. It also includes creating localized content and properly linking your content to your product/service pages.
Local SEO Audits
Local SEO audits need to be performed in order to understand gaps in your ranking ability and that of your competitors. Google My Business Audit, Citation Audit, On Page SEO Audit, Competitor Analysis are just a few of the audits that need to be done.