Content marketing is one of the most effective ways to build trust and relationships with your customers. It also helps in positioning your company as an expert in your field.
Recent polls have shown that 78% of Chief Marketing Officers think that targeted, digestible content is the future of marketing, and 30% of their marketing budgets on average are allocated to content marketing.
If that’s not enough to show you where companies are investing their marketing dollars, then consider this. In 2016, $1.7 billion was spent on content marketing in the United States alone.
That’s a lot of money being funneled into a strategy that can help you build trust and authority with your customers.
When done correctly, content marketing can be one of the most effective ways to generate leads and sales for your business.
What is Content Marketing?
At its core, content marketing is the process of creating, publishing, and promoting high-quality content that provides value to your target audience.
This could be anything from blog posts and infographics to videos and e-books. The key is to produce content that is engaging, informative, and relevant to your customer’s needs.
Content marketing isnt as simple as coming up with an idea, publishing a blog post and posting on social media. For a content marketing campaign to be successful, there are key workflows and processes that must be followed.
Define your Content Marketing Goals
The first step in any content marketing campaign is to define your goals. What are you trying to achieve?
Are you looking to generate more leads or sales? Increase website traffic? Build brand awareness?
Once you have a better understanding of what you’re trying to achieve, you can start developing content that aligns with those goals. Keep in mind that in order for content to align to the needs of your market, the format could be blog posts, articles, infographics, video or other format.
Create High Quality Content
Regardless of the format, content needs to be relevant, compelling and engaging. You cannot simply write content for the sake of writing content. Writing needs to be deliberate. It needs to convey a message in a way that engages the user, makes them want to read more and makes them want to share it with their circle.
Once your content is created, the next step is to promote it. There are several mediums that can be used to promote the content. Social media is an obvious choice, but on which social media platform and in which format?
Not all content will perform well on all social media channels. At the same time, some content will better perform for existing customers where other content would be better suited for prospects. Targeting these two groups of people would require different targeting and different ROI’s.
In addition to social media, there are several other channels that can be leveraged for distribution: Paid advertising, influencer outreach, Press Releases, and native advertising.
We Manage Content Marketing Campaigns
Our team of content marketing specialists work with companies to help them understand who their target audience is, how to communicate with them and how to leverage marketing channels to get the content in front of that audience.
Being an SEO agency, our content marketing strategies will always have an underlying theme of increasing authority and rankings by leveraging the content to gain links and social shares.
Content marketing is not something to take lightly. Write the wrong content, your audience will not want to read it. Target the wrong audience, the right audience will never see the content. Fail at distributing the content, the content falls silent. We ensure that you get the most out of your content marketing budget by managing every aspect of your campaign from start to finish.